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Proudly Australian born, globally worn.

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Products
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Fractel black performance running socks, front view

BLACK Performance Crew Socks

$20 $30
Fractel White Performance Quarter Socks, pair

WHITE Performance Quarter Socks

$20 $30
WHITE Performance Crew Socks, front view

WHITE Performance Crew Socks

$20 $30
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Premium bucket hat in olive worn by a smiling trail runner

B-Series Premium

B-Series Premium takes the bucket hat into elevated fabric and design detail, positioned as a longer-term piece rather than a one-season print.

Elevated build, same coverage

Breathable mesh and UPF 50+ recycled panels carry over from B-Series Core. What changes is the fabric quality and finishing.

Want a one-off print instead? See B-Series Seasonal.

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We acknowledge all First Peoples of the beautiful lands on which we live and celebrate their enduring knowledge and connections to Country. We honour the wisdom of and pay respect to Elders past and present.